Internet business marketing can be a combination of social media and customer loyalty. At no other point was this more obvious than when countless fans got wind of the fact that the band Garbage?s account had been hacked. The posts were downright ridiculous. Who would believe that Shirley Manson would ask girls to tweet pictures of themselves holding placards that say ?I love you Nic?? And the fact that the tweets were updated probably every 5 to 10 minutes was a clear giveaway. I was amazed at how low a person could go just for a little attention.
So the senseless tweets were flooding my and the rest of the band?s 457,433 fans? feeds. But since we were fans, we held our ground. Then after hours of unrelenting, annoying updates from the hacker, the band finally regained control of their account. All of the perpetrator?s tweets were deleted. His more than 15 minutes of fame were up. You?d think that damage had been done, right? No. Not a single fan of the band bailed. We were all there waiting for something authentic from the REAL Shirley Manson. And at last, there it was ? an apology from the REAL ?Garbage? to their ?darklings?. And we took it to heart. Messages of support for the band started pouring in. Normalcy was once more in place.
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So what?s the point of this story? This is just to show you how powerful social media can be. But it?s not as powerful as loyalty. The loyalty of the fans to their favorite band or the loyalty of your customers to your business is very important. If you retain your customers, your business will thrive. And if you?re a serious entrepreneur, you?ll make sure that your customers remain loyal to you. And this is where internet business marketing can help you. Here are some ways you can make use of the internet for customer retention:
- Communicate to your customers on a personal level. This doesn?t mean trading dirty little secrets with them or talking to them one person at a time. It?s about knowing simple things that are personally important to them in a positive way, like greeting them on their birthdays and anniversaries, or by simply thanking them for their continued patronage. You can do this via internet business marketing providers like e-mail marketing services.
- Be honest and transparent. Loyalty is based upon trust so if your customers don?t trust you, don?t expect them stay. Use the internet and the social media in doing this. Address issues right away. Tell them what they need to know. Share some of your plans and goals with them. Conduct surveys and ask for feedback. If your customers feel that what they have to say matters, they?ll stick with you for a long time.
- Send customized special deals via mobile. Many people are now online via their smart phones. Knowing what your customers? regular orders and purchases are will let you know what they want, allowing you to design special offers and discounts around this info. If you send them customized deals via mobile, it?ll show how invested and serious you are with your customers.
Let the power of customer loyalty and the internet improve your business even more. Retain customers through the internet and social media.
Source: http://www.pinagency.com/blog/increasing-customer-loyalty-through-internet-business-marketing/
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