How to Create a Social Media marketing Strategy
AND
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+ How To Create A Customer: The 3 Roles in Marketing
Buyer
Influencer (wife or kid or cooworker)
Buzzer ? paperli ? twitter
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+ PreRequisites for Converting a Customer
rapport ? credibility
SOCIAL MEDIA OPTIMIZATION
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1. 80% of your likes are robots
http://www.bbc.co.uk/news/technology-18822971
http://techcrunch.com/2012/07/30/startup-claims-80-of-its-facebook-ad-clicks-?
2. 15x or 1500% more people click on a pic than text.
3. 80% of paid ad clicks from india
4. 19% of posts are visible to real clickers
5. Costs $500 per post to show to more
6. 84% of users use facebook after 5pm and weekends
7. Facebook posts last for 6 hours
8. Facebook users are moms and students
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9. Twitter posts last about 30 min @200 follows
10. 29% of twitter users are active?".
11. 86% higher retweet rate than their linkless counterparts
12. Tweets with hashtags get twice the engagement of those without, yet only 24% of tweets during the time of the study used them.
13. Using one or even two hashtags in a tweet is fine, but if you add a third, you?ll begin to see an average 17% dropoff in engagement
14. If you ask followers to ?RT,? you?ll get a 12X higher retweet rate than if you don?t. But if you spell out the word ?retweet,? that figure jumps to 23X.
15. 450% More users use twitter during work hours.
16. Reach half between 8-9am.
17. After 9am, hit and miss.
18. 81% of your competitors aren?rt online after hours.
19. 350% more consumers use twitter on the weekends.
Round off? 80% X 300% = 15 times more customers on weekends.
20. Guest Blogger pitch
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21. 20% are men.
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22. 65% are men
23. Reddit links are good for Google.
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PAPERLi
24. Paper.li links are good for Google
via twitter.
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Youtube + Craigslist + Deviant Art (51% under 24y)
25. To he that has, more will be added, to him that doesn?t, even what he has will be taken?
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So, Feel Like Brainstorming About Your Marketing?
Just reach out to us to talk about your company and getting you out in front of Bloggers, Google, and Your Customers at http://sparkah.com/marketing.
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PS, If You Want Us to Contact The Top 300 Bloggers In Your Industry For You...
Contact us if you want to quickly reach out to the top bloggers in your industry. It always helps side you past the bouncers if you know them personally. And we probably do. If we don't, they just might know us. After all, we were just featured in Forbes: http://sparkah.com/press
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